KT&G launches capsule-type cigarette

2014-02-24 19:42

Bohem Shake
KT&G, the country’s largest tobacco producer, has launched a new capsule-type cigarette, the company announced Monday.

The new product, named “Bohem Shake,” is the latest addition to KT&G’s Bohem Cigar lineup, which is popular among young smokers, the company said.

Each cigarette contains a menthol capsule in the filter that, when popped, releases a fresh, strong menthol flavor, according to the company.

KT&G noted that the “monster” capsule is about 4.5 millimeters in diameter, the largest of its kind available in the market. And if one shakes the cigarette one can hear the sound of the capsule, the company added.

Bohem Shake, which will go on sale on Wednesday, contains 6 milligrams of tar and 0.5 milligrams of nicotine, and is priced at 2,700 won ($2.50) a pack.

(596story@heraldcorp.com)
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